Device-funded vs ad-funded platforms

نویسندگان

چکیده

Abstract We analyze device-funded and ad-funded platforms with differentiated ecosystems supporting apps provided under monopolistic competition. The incentives of a platform in investing app curation, introducing its own setting commissions on in-app purchases external are largely aligned those consumers, while this is not necessarily the case for platform. In particular, consumers gain from positive commission set by because implies lower price device, platform’s introduced priced internalizing impact consumer welfare, perfectly models horizontal differentiation partially vertical differentiation.

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ژورنال

عنوان ژورنال: International Journal of Industrial Organization

سال: 2021

ISSN: ['1873-7986', '0167-7187']

DOI: https://doi.org/10.1016/j.ijindorg.2021.102711